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Marketing Specialist

Company: Paper Transport
Location: De Pere
Posted on: November 26, 2022

Job Description:

Marketing Specialist - Social Media Let's get "reel" and "snap" a great "story!" If you have a knack for creating original, compelling social content, then Paper Transport would love it if you considered joining our growing team! We're building a great place to work and need a social media master to show the U.S. just what we're made of. Don't have experience in trucking? No problem. We are looking for creative individuals who can balance the creative process with results. As a social media marketing specialist, you will be responsible for planning, creating, coordinating, implementing, and monitoring Paper Transport's social media platforms to increase brand awareness, improve campaigns, and influence our audience. Content themes may include, but are not limited to: Paper Transport's history and growth from hauling paper to all sorts of consumer goods and growth in Intermodal, Logistics, and Brokerage Spotlight our Truck Drivers and their importance to our economy
Share Office Professional's career trajectories, such as growth into leadership and the community
Distinguish Paper Transport from other carriers and employers Overview of Social Media Marketing Specialist Role: Develop and implement a communication and social media strategy that includes media outreach and social media content creation.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Generate, edit, publish, and share daily content (original text, images, and video) that builds meaningful connections and encourages community members to take action
Manage and optimize company pages within each platform to increase the visibility of the company's social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Collaborate with other departments (driver recruitment, sales, human resources, etc.) to manage reputation, identify key players, and coordinate actions
Arrange and coordinate speaking opportunities and plan events (YouTube, Facebook, etc.)
Research and write press releases, and content for the company website, blogs, and newsletters.
Acquire and maintain a detailed knowledge of the company's policies, principles, and strategies, and keep up to date with relevant developments.
Collaborate with the Marketing Coordinator, Website Marketing Specialist, Graphic Designer, and Marketing Manager to develop cohesive campaigns that resonate The Ideal Candidate Will Have: 2+ years of experience in marketing or communications preferred
Working knowledge of digital marketing/advertising
Fluent in multiple social media sites (Facebook, Instagram, TikTok, LinkedIn, YouTube, Snapchat, Twitter)
Extensive understanding of persona creation and targeting
Excellent oral and written communication skills
High attention to detail and accuracy in a fast-paced, ever-changing company Why PTI? Take a look at PTI's advantages and apply today: Excellent company culture with generous work/life balance, family first mindset. (We would not be who we are today without our employees!)
Standard 1st shift M-F, with flexibility
Hybrid work schedule
Profit sharing contribution, up to 8% of your salary
Health, dental, and vision insurance
Employer contributions to your Health Savings Account
Short term disability and long-term disability
100% company paid life insurance
401k Retirement Savings with company match
Paid Time Off and company paid holidays
Drive Your Wellbeing program (third party nurse partner available at no cost to you for financial, emotional, and physical wellbeing support)
Financial Counseling program
Employee Assistance Program
Ongoing training and employee development opportunities
Education Assistance Program for master's degree

Keywords: Paper Transport, Green Bay , Marketing Specialist, Advertising , De Pere, Wisconsin

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