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Director of Sales and Marketing

Company: Four Seasons Island Resort
Location: Pembine
Posted on: September 15, 2023

Job Description:

We currently have an opening for a Director of Sales and Marketing. The ideal candidate will lead and manage the Sales team ensuring a high level of professionalism, guest service and profitability. Develop business leads, solicit potential clients, service existing accounts, sell all hotel facilities, target business in assigned market segment and meet and exceed sales goals for rate, occupancy, and revenue. Consistently perform our standards of service, interact with guests, clients and all hotel team members in a professional manner and have a "Yes I Can" attitude.
BASIC FUNCTIONS: The Director of Sales & Marketing plays an important, multi-faceted role within the sales department serving as a goal driven seller of group and banquet revenues and day to day leadership support of the sales and conference services team within the department.

Drives, owns and supports all aspects of revenue generation for the property(s)
Generates data, analyzes and recommends strategies and actions within an assigned territory to impact business.
Thoroughly prepares and provide recommendations with Business Reviews of revenue opportunities.
Leads all property marketing channels for visibility, spend, and return on investment.
Creates strategic marketing plan and supporting action items and measures effectiveness with adaptation to changing market conditions.
Stays abreast on competition with strengths, weaknesses, opportunities, and threats in the local and regional set, and own STR reporting data analytics.
Manages all departmental expenses, contracted vendor partners, and accurate budgeting/forecasting.
Creates budgets and forecasting with sound well thought analysis to present to internal and external stakeholders.
Maintains accurate and thorough notes/traces for accounts within CRM venue management software.
Develops year round programming and activities generating visibility and revenue capture.
Initiates new sales, prospects and qualifies leads and solicits potential clients.
Hosts and entertain clients and maintain client accounts.
Schedules and conduct site inspections and assist on team member site inspections where needed.
Completes Sales Pre/Post trip reports as required.
Pulls and analyzes appropriate data to develop and recommend appropriate actions within assigned territory.
Attends trade shows pertinent to assigned areas and attend meetings, seminars and functions through membership in association(s).
Provides overall day to day leadership support to the Sales & Marketing department.
Maintains a working relationship with departments interacting with conferences, events and groups.
Proactively serves as an ambassador for the sales department with written and verbal communication both intra and inter departmentally.
Stays abreast of industry trends and make recommendations of changes, which would affect operations
Manages office supplies ordering and inventory.
Provides support in the responsibility of managing and maintaining the quality of the PMS & CRM venue management software.
Creates and review accuracy of assigned client facing service management communication regarding BEO's, banquet checks, rooming lists, room blocks, contractual obligations, and invoices and distribute as needed.
Consults and advise team with solution-based resolutions for communication to both internal and external clients.
Communicates on identified operational efficiency and service opportunities through positive discussion.
Performs high level prioritization for multiple deliverables and timelines.


5+ years' experience in a leadership sales role for a hotel or resort
Bachelor's degree or equivalent
Experience in computer applications (CRM Venue Management, Microsoft-O365)
Must possess excellent verbal and written communication skills both internally and externally
Ability to work both independently and cross-functionally to achieve goals
Ability to thrive in a multi-tasked and fast-paced environment
Strong outgoing personality with problem-solving skills, ability to effectively manage multiple tasks simultaneously, function well under pressure, delegate effectively, and ability to remain positive and constructive under stress
Strong knowledge of the hotel, its facilities, and its services as well as the competitions'

Keywords: Four Seasons Island Resort, Green Bay , Director of Sales and Marketing, Advertising , Pembine, Wisconsin

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