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Marketing Platform Manager

Company: Associated Bank - Corp
Location: Green Bay
Posted on: April 3, 2024

Job Description:

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.We invite you to view the opportunity below.

The Marketing Platform Manager role, with a focus on creating data-driven email campaigns, will use our Multi-Channel Marketing Platform (MCCM platform) and data to create compelling and effective campaigns. These campaigns will drive sales, improve customer engagement, and increase customer loyalty.

To exercise all capabilities of the platform and meet Marketing business goals, this position will play the role of system administrator, business analyst, technical implementation lead, and strategist.

Developing strong relationships and communicating clearly across a wide range of partners and audiences to design, scope, optimize, implement and manage multi-channel marketing campaigns is also key. This role will work with a variety of functional teams to support business growth and deliver exciting campaigns.

This role must be highly organized and detail-oriented with a flair for understanding and explaining complex systems. They will have a critical part to play in creating roadmaps for future releases, actively monitoring accuracy and performance, solving for current limitations, and contributing to overall digital marketing strategy.This person will also:

  • Support technology integrations, process workflows, and email trigger/journey creation to launch new programs, ensure data quality, and enable personalization at scale.
  • Strong understanding of data integrations and technical capabilities to recommend improvements to marketing processes and launch of new initiatives.
  • Develop and monitor project plans for the implementation of enhancements that includes functional requirements, resources needed, user acceptance testing, and overseeing the execution of the plan to ensure timely delivery.
  • Act as system administrator to manage any system upgrades, issues/outages, permissions, etc., and provide training and support for these tools.
  • Design and implement processes within platform to maintain quality standards and drive ongoing optimization and testing at scale.
  • Gather needs and use cases from various teams and translate them into strategies and technology requirements to recommended solutions based on platform capabilities.
  • Channel marketing activities, including trade, channel and category management. Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc.
  • Direct marketing activities, via telephone, email, digital and/or mobile communications.Review the qualifications listed below:Education
    • Bachelor's Degree in Marketing or Business, or equivalent combination of education and experience. RequiredExperience
      • 4-6 years With IBM Watson tools, or a similar multi-channel system. RequiredIn addition to core traditional benefits, we take pride in offering benefits for every stage of life.
        • Retirement savings including both 401(k) and Pension plans.
        • Paid time off to volunteer in your community.
        • Opportunities to connect with others through our diversity-focusedColleague Resource Groups.
        • Competitive salaries with professional development and advancement opportunities.
        • Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.
        • Personal banking, loan, investmentand insurance benefits.Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community onFacebook,LinkedInandX.Compliance StatementAssociated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please you need an accommodation at any time during the interview process.Associated Banc-Corp is an Affirmative Action andEqual Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify NoticeEnglish or Spanish. Know Your Right to WorkEnglishorSpanish.Associated Bank isPay Transparencycompliant.

Keywords: Associated Bank - Corp, Green Bay , Marketing Platform Manager, Advertising , Green Bay, Wisconsin

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