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Digital Analytics Manager

Company: CultureFit Technology Staffing
Location: Green Bay
Posted on: May 19, 2019

Job Description:

Due to aggressive growth initiatives, we are adding a Digital Analytics Manager role.?This individual will build and develop the analytics strategy of our eCommerce business and have a direct impact on the digital direction & strategic influence of our brand and marketing initiatives.?RESPONSIBILITIES:

Lead the development and execution of fact-based reporting, and apply expertise linking of a variety of disparate data sources including web, transactional, and third-party data to product business insights, dashboards, standardized reports, statistical models and customer segmentation.
Serve as the subject matter expert for Google Analytics, working closely with business stakeholders, internal IT and third-parties to implement best practices and continually improve the end-to-end flow of eCommerce information.
Identify optimization opportunities and high-value segmentation strategies. Provide actionable insights and build collaborative working relationships with team members across the organization.
Be the primary resource for analytics including web, mobile (apps and site), eMail and cross platform reporting. Establish KPIs and related metrics, analyze website key performance metrics & competitive trending and be responsible for the digital analytics roadmap.
Maintain relationships with various vendor partners, ensuring accuracy of information and troubleshooting any issues on an ongoing base.
Manage and develop staff to include coaching and engagement of analytics team members.
Provide meaningful analysis and trends by understanding sources of data and conditions to explain outcomes to stakeholders. Identify trends and implications of the results, course correcting when necessary.MINIMUM REQUIREMENTS:?
Bachelor?s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.
3+years of experience in digital analytics, digital marketing analytics and eCommerce analytics.
Power user of Google Analytics with a complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events and data imports.
Experience with Google Data Studio building dashboards.
Strong business acumen in finance, marketing, statistics or project management and ability to understand business problems, develop hypothesis, design test and learn.
Knowledge of interactive marketing trends, concepts and practices.
Knowledge of advanced Excel formulas; mastery of and comfort with large data sets.PREFERRED REQUIREMENTS:
Master?s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.
Familiarity with visualization tools and methodology. ?
Experience using Coremetrics, Omniture and/orLitmus and data manipulation languages (SQL, R, Python, etc.). ??
Knowledge of SEO, Google Adwords, Google Doubleclick, or Clicktale and A/B testing.
Leveraging APIs to extract data from Google Analytics, Google Adwords, etc.

Keywords: CultureFit Technology Staffing, Green Bay , Digital Analytics Manager, Executive , Green Bay, Wisconsin

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