Digital Marketing & Corporate Communications Director

Company: Ariens Company
Location: Brillion
Posted on: June 12, 2021

Job Description:

Digital Marketing & Corporate Communications Director WI - Brillion WI - Oshkosh WI - Green Bay WI - Appleton WI - Manitowoc At AriensCo, we build more than exceptional products - we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly. We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.Our environment? We're corporate, without being "corporate." Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute. Our company vision is "Passionate People, Astounded Customers." Quite simply: it revolves around peopleSpeaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world.Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. Job Description: AriensCo is looking for a passionate and creative Director of Digital Marketing & Corporate Communications. This position is located at our corporate headquarters in Brillion, WI. The Day To Day... Digital Marketing Create, plan, and direct the implementation and execution of annual digital marketing programs and strategies designed to increase Company revenue. Track usage trends of the AriensCo website, including number and quality of visitors and advertising campaign impacts. Establish and manage the relationships with search engines and portal sites that are strategically aligned with the digital goals. Provide leadership to digital marketing, public relations, and social media teams. Develop, administer, and leverage budget through on-going collaboration with senior leadership. Public and Media Relations Leverage the most effective and efficient communication vehicles to continue our brand awareness within a designated budget. Lead the planning and execution of system wide PR campaigns that correlate to brand, marketing and sponsorship promotions. Build relationships with and pitch new product and marketing initiatives to industry-specific media outlets. Prepare media kits and organizing press conferences. Develop external and internal public relations and communication strategy. Manage press releases for external communications. Increase brand presence for all AriensCo Brands. Partner with marketing and sales team to plan successful launch of new products and services, including formalized launch plans, tactics and ensuring all areas are held accountable. Assist in managing crisis situations through communication solutions and strategy to maintain a positive brand image. Act as company spokesperson for media requests, facilitating media interviews and developing brand awareness. Develop relationships with global media and act as a point person for media requests. Internal and Editorial Communications Create an annual project plan to continuously manage internal brand consistency and marketing campaigns through ads, photography, video, collateral, direct mail, literature and related product and brand support. Support marketing initiatives through copywriting and exceptional writing skills. Manage our quarterly magazine publication in conjunction with marketing agency. Develop system wide communications that inform dealers and employees of new marketing campaigns, announcements, new products, and all other pertinent information. Assist leadership team in drafting, editing and distributing of system-wide and external communications. Plan, edit and write content for a variety of internal communications mediums. Community Relations Manage multiple vendor relationships as required to execute the brand marketing strategy within budget. Drive engagement and relationship building with current and prospective media customers for AriensCo. brands, and ensure there is a consistent brand presence in the marketplace through public relations. Prepare presentations in support of board meetings, monthly/quarterly senior leadership meetings, and annual events. Develop sponsorship program including strategy, requirements and management of budget. Assist with coordination and management of corporate meetings and tradeshows. The Qualifications... Minimum of Bachelor's Degree in (one); PR, Journalism, Communications, Advertising or marketing related field. A minimum of 8 years of digital marketing, communications, public relations experience and/or leadership experience. High attention to detail. Full understanding of media needs and media relationships. Keen awareness and understanding of PR, social media and advertising trends. Effective communicator and presenter with the ability to motivate and inspire customers, colleagues, and cross-functional teams Creative, decisive, collaborative, responsive and able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and handle multiple priorities. Proven experience in traditional marketing, as well as, digital strategy, content marketing, social media, online promotions, in-store POP and product launches. Ability to work in high-speed environments with tight deadlines. About AriensCo Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values - Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include: Medical, Dental, Vision Insurance effective first day of employment Onsite health clinic with Bellin Health Life Insurance 401(k) and profit-sharing plans Bonus Programs Accident and Critical Illness Insurance Paid vacation, holidays and leave programs Flexible spending account (FSA) plan Voluntary wellness programs Employee Product discount program Employee Assistance Program Tuition Reimbursement Safety shoes and safety prescription glasses reimbursement Cross-training and job rotation opportunities Ongoing development through the Ariens Academy Kaizen Events - continuous improvement Ability to win products Daycare (coming Fall 2021) EEO Statement The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat. AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled. Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities. Posted 4 Days Ago Full time R-01977 About Us Based in Brillion, Wis., AriensCo is a privately-owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, the company manufactures outdoor power equipment under the Ariens, Gravely, Countax and Westwood brands. Applicants have rights under Federal Employment Laws: If you would like assistance applying at AriensCo, please feel free to visit us at our corporate headquarters, located at 655 West Ryan Street inBrillion, WI.

Keywords: Ariens Company, Green Bay , Digital Marketing & Corporate Communications Director, Other , Brillion, Wisconsin